New movers are often overwhelmed by the amount of change that occurs when they move into a new apartment complex. Nearly everything in their lives must be changed. They need a new dry cleaner, restaurants, doctor, child care provider, and the list goes on.
Their needs provide your business with a valuable opportunity. Targeting new movers allows you to strike while the iron is hot. If your company has been trying to find new customers, advertising to new apartment complex tenants is a great way to grow. They’re in the market to find companies just like yours in their new area.
Apartment Lists has a unique database that allows you to reach these new tenants before your competition. We offer your company the ability to target renters by apartment complex, average monthly rent, geographic area, and more. We do this by helping you reach the new customers who need your products and services.
How you can Target New Renters using Direct Advertising
Gone are the days of billboard and commercial advertising. Consumers will do just about anything they can to tune out or avoid television and radio commercials. Many consumers couldn’t even tell you what the last three billboards they saw were advertising. Even internet pop-up ads are readily ignored.
The best way to reach these closed off consumers is by putting your advertisements directly in their hands. This is done through direct mail marketing. Direct advertising, or direct marketing, uses a specialized database. This database houses valuable demographic information on millions of individuals. By narrowing this database to your target audience, you now have a list of names, addresses, email addresses, or phone numbers depending on your advertising preference. You can now reach out to these consumers directly with custom made advertisements.
Advertising directly to potential customers is easy with Apartment Lists. We handle the heavy lifting so you can relax and focus on your business. Simply advise us on the targeted geographical area. We’ll begin by narrowing our databank down to the area where you do business. From there, we can add in other demographic filters as you see fit. For example, if you offer childcare services, we can target new movers who have children.
Some of the other filtering options we provide are renters within a certain radius of your business, renters in specific communities or complexes, and much more. We compose a list of your target future customers and provide it to you with an incredibly quick turnaround. Business is fast, and so are we. You’ll receive information you can use to create an effective and efficient advertising campaign.
Who Benefits from Marketing to New Movers?
When it comes to marketing to new renters, everyone benefits. The renters are learning about the businesses that service their new location. In many cases, businesses often promote a discount to these new movers to encourage them to give them a shot. This means that the consumers are not only receiving information about your company, but a great deal as well.
Businesses benefit from an influx of new customers. They also benefit from an affordable advertising method that starts them off on the right foot with their future customers. This is your company’s opportunity to make a great first impression.
One of the great things about direct advertising is the ability to create customized advertisements. This means that you can target a specific demographic and design an advertisement that is sure to appeal. You can even select multiple lists to create a set of advertisements depending on your needs.
For example, if your business serves a variety of customers in different ways, you can take this opportunity to focus in on how you can help different groups of people. For instance, let’s say your business is a dentist’s office that focuses on pediatric dentistry as well as dental care for senior citizens. Simply let us know what target groups you’d like to reach and design an advertisement for parents with children and a second for senior citizens. This allows you to feature your business in a way that maximizes your customer reach.
Why Your Business Should Choose Direct Advertising
Direct advertising isn’t just the future in advertising, it’s also the now. Television, radio, and billboard ads cost a small fortune and often get little return. Direct advertising is an affordable way to get a customized message into the hands of the people who need it most.
As a business owner, you know your advertisement is reaching its desired audience. This saves you valuable time and money. You aren’t losing dollars by showing your advertisement to people who don’t fit your target demographic. You know that you’re reaching the people who are more likely to need and want what your company provides.
The best part is that our professional staff is standing by to walk you through the process. We want to help you make the most out of your advertising campaign. Our success is based on your success. If you’re happy, then we’re happy. We can walk you through narrowing your audience to make your advertising campaign more effective. We can also help point you in the right direction when it comes to designing an effective advertisement.
Our team is also dedicated to ensuring you pay the best possible postage rates available. We can even help with the printing of your advertisement as well. Just let us know what you need and we will do our best to help you in any way you can. We understand the trials associated with finding new customers. Let our expert staff help you reach the customers your business needs in order to grow and thrive.
Don’t waste any more valuable resources on ineffective marketing campaigns that just don’t work. Time and money are precious for every business. Let Apartment Lists help you get on the right track for maximizing your campaign with new movers.